DataSmart Digital

The Quirky Smart

Start of a Legend

DataSmart Digital was born out of a need our sister company, CDL Legal, had for excellent digital marketing that actually worked. After tirelessly trying out marketing companies who either wanted a kidney and your retirement fund to get started, or they would just set you up and let you go, we decided to take matters into our own hands.

With the high level of industry talent, we have helped CDL Legal 10x their business and we are seeing the same results for other companies too. We are a team full of passion and driven for success. We’ve been told that we care like we are your personal in-house marketing team and shoot you straighter than an arrow… because flattery feels good but honesty brings the ROI.

Meet the Team!

Jake Sitler

President & CEO

Scott Shacklett

CFO & Co-Founder

Duane Legill

VP, Operations

Abbie Shacklett

Project Manager

Debra-Kay Diehm

Strategy Manager

Our Core Values

Honor God

We believe God has a purpose for our business. We want to operate in a way that honors and glorifies Him. We strive to be a light to the industry we serve.

Driven To Win

We have a high-performance culture that comes from a winning mindset. We are competitive and will be the best in our industry. We go the extra mile to achieve our goals and provide great results for our customers.


We embrace accountability and operate with integrity because they are vital to building and maintaining trust. Transparency is the vehicle we use to get there. We do not just tell our customers and employees how we are doing, we show them.


We will always look for ways to improve. The statement, “we have always done it this way”, is not part of our culture.

People Matter

Before anything else, we are in the people business. We respect and support each member of the DataSmart Digital team and provide our customers with the highest level of service possible.